The Importance Of Hospitality Manager Courses In The Food Service Industry

When trying to describe a hospitable personality type, you imagine someone who is warm, welcoming and friendly. In order to be a successful restaurant owner, one must be able to handle stressful situations while maintaining a steady demeanor. A regular workday for restaurant managers can be long, hectic and trying, but incredibly gratifying as well. Most establishments prefer their managers to obtain a certification through food service training, since the scope of the job is so broad. Though managing a restaurant may seem easy, the job is far more intense behind the scenes. A food service manager must build a wide range of skills in multiple areas, including finance, accounting, human resources, information technology, and marketing.

Food service operations pose many challenges and unexpected situations for managers to face. Those interested in a career in hospitality will find that hospitality manager courses prove to be extremely beneficial toward the long-term success of their careers. Courses will address major problematic situations and provide hospitality professionals with the strategies used to conquer them. They explore success and failure and provide critically useful perspectives for those intending to plan, open, and manage a food service operation. Mangers must also be fully aware of the marketing mix and how it works for their business. This includes product, place, price and promotion. All four elements are equally important and can determine the success or failure of a restaurant.

Management involves planning, especially within the food service industry. Hospitality manger courses will teach students that achieving success requires analysis and preparation. It requires managers to take an active role in identifying specific target markets and customer bases. Additionally, managers must ensure that the desired customer sees the right product at the right price at an appropriate place and time. Once customers are connected to the restaurant, managers must figure out how to sustain them as returning customers. Since customer retention is so critical to the success of a restaurant, managers should constantly reevaluate elements such as product design, pricing, place/distribution, and promotions. Managers must first set a standard for their establishment by defining the overall brand. From there, the marketing business plan can be structured and built for sustained success and accomplishment.

The concept of “place” does not only refer to the physical location of the restaurant, but also to the global distribution channels through which members of the target market are informed about the business. The overused phrase: “Location, Location, Location” has been considerably broadened due for today’s competitive environment. Attracting customer attention has become more complicated than simply having an attractive facility. Food service training teaches managers how to adopt an expanded concept of place, which will allow them to gain new advantages in reaching potential target markets. Through exploring “places” of promotion, managers will become aware of the proliferation of new ways to reach customers. Many available options exist: advertising, professional selling, sales promotion, direct marketing, and public relations. The process of clearly defining the target market tends to facilitate decisions about promotion, too.

Reaching The Restaurants: Marketing To The Food Service Industry

The food service industry is a huge market that is growing rapidly. According to the National Restaurant Association sales are expected to top $511 billion this year. That’s a lot of chow! In fact, for every dollar a customer spends on food 48 cents of it is spent in restaurants. There’s no question that consumers enjoy dinning out. Thus, the food service industry must work diligently to satisfy this growing demand. It’s a tall order no doubt and to be successful requires a great deal of time commitment. As such, if you’re attempting to get your product or service noticed in this sector you need to keep a few points in mind. Most notably, food service professionals: owners, chefs, etc. are severely pressed for time, many put in 80 hour weeks. Your message needs to be completely focused on their needs and pressing challenges.

What they are looking for are ways in which they can do more for less. Budgets are tight and the bottom line can quickly become out of sync. Also, a marketing message in this industry needs to realize that this is a diverse market full of many independent operators. Try to address your message to individuals as much as possible. A traditional blanket type of marketing campaign probably isn’t going to show up on the radar for most food service professionals. They’ve seen it all before and with numerous vendors vying for their attention they simply don’t have the time to listen to another stale marketing message. So, stand out! Show up in more than one place more than once e.g. letter, call, post card, e-mail, etc. When you do have their attention, zero in on how your product or service is going to address one of their pressing challenges. And don’t forget to market your message on a personal level, remember there are a lot of independents in the field. Keeping these points in mind should help elevate your message above the clatter in the kitchens.

Do You Really Need to Know What Business Service Management?

Business Service Management is an approach for managing information technology that also covers technology investments of the business to track, monitor, manage and view the investment side of technology as well as the operational side of technology from the perspective of the business. It helps to increase the business value for better management performance of information technology and business processes.

Business Service Management solutions help to bring the business perspective and context to the IT environment to understand how their IT infrastructure and technology investments support the business. From an administrative point of view, it really comes down to minimizing or even making invisible the functional processes of the technology and focusing on what IT service management does in a business capacity. The business executive needs to understand what the technology is doing without making it necessary to understand all about the basic technology itself. There are many software based companies describing different offers around business service management. There are many BSM software vendors who concentrate on the business process layer and typically come out of a specific business vertical where they understand all the business processes that make work for that particular industry.

Business Service Management is about the integration of systems management with business management. It is the creation of service level agreements and operation level agreements underpinning companies rights, rules, contracts, policies and thresholds for business services, applications, processes, activities and transactions much the same way it’s done for a server based and or network based application and devices. Business service management helps to enable technology based operations and support staff with empowering information which would help to understand the impact on the business. It also useful to technology at all levels prioritizes restoration, improve communication and establish deeper relationships with their business peers.

Lastly, BSM is all about delivering and maintaining quality IT and business services, applications, processes, activities and transactions to the business so business goals and objectives are met according to requirements.

Now you may realize that it’s really important to know about BSM as it can define and describe your business processes, discover and map the business processes to IT components, measure end-to-end performance for business processes, measure the reasons for downtime and its business impact and create dependency maps and maintain relationships between business processes and IT components automatically.

Buying Or Selling a Business in The Home Care Services Industry

The home care services industry in Canada is poised to expand greatly over the coming years due to the significant shifts in the baby boomer cohort as they age. The impact on the business for sale market will be immense. The aging population means that not only will more people get older relative to the rest of the population, they will live longer than people ever have before which means that they will require more care to function in their day-to-day activities. Because of this, many industries will develop and thrive who can best serve this segment of the community. This article will examine some of the value drivers in buying or selling a home care services business.

What is a home care services business?
A home care services business in one where the service provider offers non-medical assistance services to the clients. The clients are typically seniors who still live at home and require some assistance, but not nursing home care quite yet.

Some client services may include meal planning, companionship, driving to the grocery store, light house work, assistance with bathing or grooming, incontinence care and so on. The key point to remember is that the business focuses on non-medical care. In Ontario, Canada such services are usually seen as a top up to provincial programs such as a Community Care Access Centre (CCAC).

Caregivers
The actual caregivers are usually Personal Support Works (PSWs) and are usually contract employees and earn an hourly wage of approximately over minimum wage plus benefits. The caregivers are typically matched with a client based on a specific need. For instance, if a client needs a caregiver able to provide incontinence care then the business would work to match the need with the worker.

Scheduling
Once a business grows their customer base to a certain level, then some though to scheduling caregivers with clients needs to be given. Workers’ time must be tracked and logged. Contingencies for sick days, missed sessions and so on need to be planned for. There is usually a time tracking software package that is the heart of the business that tracks the client sessions and is tied into payroll.

Legal Issues
Before you consider embarking on either selling a home care business or buying one, you must consult with an attorney. You need to understand your obligations to your clients and also the caregivers. You need to be cognizant of recourse from any injury, accidents or mistakes. A lawyer should also draft the relevant contracts used in the business including contracts with the customers and workers.

Marketing the Business
As the business owner, you need to have a developed system of how to market to not only the end users but also the family members who are the primary people responsible for the overall care.

As with any business you buy or sell, always discuss with an accountant and lawyer before you commit to the transaction.